Outbound Marketing Definition Outbound Marketing can be referred to as traditional marketing. Getting customers attention directly regarding products or services. ​ Goal of Outbound Marketing Brand awareness to increase, give a push up on leads and see demand rising for products / services. Strategies used for wider target audience. Using more traditional approach.​ ​ Distribution Channels TV/radio Commercials Billboards Direct mail Email Campaign Industry events Explore Example '' SHARE A COKE' campaign by Coca-Cola Printing Means Printing Coca-Cola printed bottles and cans with first names of people. The main goal was the people's inspiration by personalizing beverages and increase word of mout Effective strategy Using powerful strategies by direct promotion sacrificing effective content or finding customer solving problems. Rapid Results Paid ads on social media or TV ads can bring more rapid advertising results. Target Group Online analytics get a greater insight on target group e.g. location-based, attractiveness, demographics or online activity. Improving Strategies Fund allowance or company needs adjusting strategies accordingly. User-Testing Changing online strategies easier e.g. sales offers, email campaigns, direct mail. Pros and Cons of Outbound Marketing Expensive Multi-channels such as ads on TV, magazines or leaflet offers can be costly. Without direct promotion brand not known Consumers may not be aware of your brand before you reach them. Non-trusty Email campaigns that outbound marketing is using cannot be trusted easily. Non-accurate ROI results Ads on both billboards & radio not easy to follow up.