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Marketing vs or equal with Consumer Behaviour?

Is Marketing affecting Consumer Behaviour or Is Consumer Behaviour affecting Marketing?

Many people are saying that Marketing is just one of the means company is using to attract consumers. However, Marketing has a lot behind it where somebody could say that it can be defined as Consumer Behaviour. Is not just a means is something that reasonates and develops consumer behaviour or to be more clear, people's psychology towards attributes that they give an interest on. So we are discussing is Marketing affecting by Consummer Behaviour or is Consumer Behaviour affecting Marketing? Tell us in the comments whats your opinion. 

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