Technolgical advances have developed and evolved these days more than ever. AI is one those advances where it leads to 'think less, working less'. The automatic and generated text created by AI is used and implemented on company's productivity, so much websites and help centers. The way it changed company's marketing is more than on what you think, since thinking less makes it even better to engage in consumer's attributes and point of view by enabling them to feel that their data is not recorded. In this case companies can adjust their strategies without interfering with customers and get greater insights.