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Social Media Content or Social Media Popularity?

Is it more important to invest on social media quality content or social media popularity?

Raising the subject of social media content and social media popularity. Becoming viral in any mean has become somehow a trend for companies as they convey the real message to consumers and attract their attention indirectly. Quality has been wiped out by popularity nowadays and thats the reason why companies are investing more on social media as engaging into latest trends their brand awareness is dramatically increasing. We discuss the following subject and we would like you to leave your opinion in the comments. 

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